Musing of a lone copywriter

working to make the world

a better place

A skilled writer, avid story-listener and enthusiastic hero maker.

I am a UX specialist and SEO copywriter focused on giving inspiring people the tools they need to change the world, one word at a time. I take your big ideas and turn them into clear and impactful deliverables, so you can go back to doing what you do best: making the world a nicer place.

My love affair with writing started around age eight when I penned my first short story. I have been writing ever since. For myself. For clients. Online. On notepads. On cereal boxes. Now, I create powerful content for a portfolio of clients worldwide, from global brands to innovative startups. I have spent my professional career travelling the world and have acquired a wealth of knowledge on a wide range of topics, which always comes in handy during pub quizzes. I value kindness in all its forms. Whether you care about the Earth, people or animals, we’re probably going to get along.

My services include website and app copy, product descriptions, blogs and articles, email newsletters, social media posts, white papers and everything else in between.

I help…

Thoughtful | Agitators

Strategic | DREAMERS

Bold | Explorers

Truth | CALLERS

Quiet | PROVOCATORS

Amp up their voices.

Long-form content

Long-form content is all about capturing leads. Increasing dwell time. Generating traffic through SEO. I create the kind of sticky content that works. Whether I am writing a blog or editorial article, a white paper or a checklist, the nerd in me loves digging deep into a new topic.

Blogs | Articles | White papers | Checklists

Short-form content

How do you make people stop and stare using just a few words? That’s the magic of short copy. Whether you’re promoting your products on your website, using online ads, social media channels or email newsletters, I craft compelling, persuasive messages that hit the mark. Without hitting the character limit.

Emails | Social media | Product descriptions

UX copywriting

I create microcopy for digital interfaces. Which is a fancy way of saying I make sure your users have a smooth ride through your website or app. Input fields, error messages, empty states, and 404s, I write clear and concise web copy that reflects your brand.

Website copy | App copy

Translation

I translate content from French to English, or from English to French. No more clunky wording that doesn’t quite sound right. I write as real humans speak, and I make sure the final output is on brand, no matter the language.

French to English | English to French

  • I am extremely SEO-savvy.

    Every piece of content I create is crafted with search engine optimisation in mind, and meta data is supplied as standard. Don’t know what meta data is? That’s why I’m here.

  • I absorb your world quickly, so I can explain it clearly and concisely to others. Working in quantum computing? That’s ok. Give me a week to become a physicist, and let’s get to work exploring how to bring quantum science to the rest of the world.

  • I am insanely organised.

    Nothing gets dropped, no deadline is ever missed. A strong background in project management in a previous life may have something to do with it. I provide timelines that take every step of your production process into account.

  • Life is too short for boring corporate content. If your business goal is to make the world a better place by promoting sustainable practices, health and wellbeing or by using technology to make people’s lives easier, we’re from the same tribe.