UX Copywriter | SEO Expert
Turning your big ideas into powerful, people-first content
An avid writer, skilled content designer, and passionate storyteller.
My love affair with writing started at age eight when I penned my first, Pulitzer-worthy, short story. I have been writing ever since. For myself, for clients, online, on cereal boxes. Now, I design powerful content for a portfolio of clients worldwide, from global brands to innovative startups.
As a UX specialist and SEO copywriter, I create people-first content that empowers inspiring people and brands to change the world, one word at a time. I take your big ideas and transform them into clear and impactful deliverables that convert. With me as a strategic partner, you can go back to what you do best: making the world a nicer place.
I help…
Thoughtful | Agitators
Strategic | DREAMERS
Bold | Explorers
Truth | CALLERS
Quiet | PROVOCATORS
Amp up their voices.
Long-Form Content
Capture leads, generate organic traffic, and tell compelling stories that convert. I write the kind of sticky content that does just that. Whether it’s a blog, editorial article, white paper or checklist, my inner nerd thrives on digging deep into every new topic.
Blogs | Articles | White Papers | Lead Magnets
Short-Form Content
How do you grab attention with just a few words? That’s the power of short copy. Whether promoting your products on your site, through online ads, social media, or email newsletters, I craft persuasive messages that hit the mark—without exceeding the character limit.
Emails | Social Media | Product Descriptions
UX Copywriting
I specialise in microcopy for digital interfaces. Which is a fancy way of saying I provide your users with a smooth ride through your platform. From input fields to error messages, I design clear copy that reflects your brand’s voice.
Website Copy | App Copy
Translation & Content Adaptation
Translation? Let’s call it content adaptation. Say goodbye to clunky, robotic translations that do not quite sound right. I write in a natural, conversational tone, ensuring the final output stays on brand, no matter the language.
French to English | English to French
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I am highly SEO-savvy.
I ensure every piece of content I create is optimised for search engines, with meta data included as standard. Not sure what meta data is? That’s exactly why I’m here.
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I simplify complex concepts.
I quickly absorb your world, so I can explain it clearly and concisely to your customers. Working in quantum computing? No problem. Give me a week to become a physicist, and we’ll get to work.
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I am insanely organised.
Nothing is overlooked, no deadline is ever missed. A strong background in project management may have something to do with it. I provide timelines that consider every step of your production process.
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I specialise in ethical copy.
From promoting sustainable practices in the jewellery industry to highlighting the benefits of recyclable fabrics for outdoors brands, I am passionate about writing the kind of content that makes the world a better place.
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![Silhouette of a woman trail running during sunset]()
Canadian Running
Combining extensive research and in-depth interviews to showcase how running can enhance mental health.
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![Woman smiling outdoors in the rain]()
SAIL.ca
Driving sales and helping Canadians select the perfect outdoor gear for their adventures, one blog at a time.
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![Two fashionable women posing in glam outfits]()
Laura | Melanie Lyne
Generating compelling product descriptions that convert into sales for a top fashion retailer.
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![Stylish living room with modern furniture]()
Bouclair
Researching the latest trends to create inspiring, compelling newsletters and landing pages that generate sales.
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![Isolated log cabin nestled in a fir tree forest]()
EspaceProprio
Using expert UX writing, strategic content design, and storytelling to create a seamless user journey for homeowners.
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![Two snowmobilers riding through a snowy landscape]()
M&H
Creating engaging, SEO-optimised content that align with the brand voice for an outdoor pursuits brand.
Retail | Email Copy
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![Woman on a boat gazing at mountains]()
Cruise the Saint Lawrence
Amplifying the cruise industry’s sustainability efforts with impactful thought leadership content.
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![Woman smiling against a yellow background]()
Let's Talk Talent
Creating effective lead magnets that attract prospects and add value to the HR industry.
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![Two cyclists riding along a beach road]()
Canadian Cycling
Interviewing local cycling clubs to highlight their unique contributions and promote a diverse, thriving community.
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![Restaurant worker resting on the counter]()
UEAT
Demystifying innovative restaurant technologies to help owners reduce costs and address staff shortages.
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![Person typing on a laptop]()
Aurora Commerce
Simplifying complex e-commerce replatforming and removing adoption barriers with clear, impactful messaging.
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![Woman posing in professional business attire]()
Renuar
Conveying the brand’s energy and zest for life to its online customers.
